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Article: Has The Credit Union Been Sold?: Researcher Finds Member Reaction To A Name Change By Their Credit Union Often Involves Confusion, Misunderstanding.
- Article from:
- Banking Wire
- Article date:
- October 31, 2003
- Author:
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"What's in a name? That which we call a rose by any other name would smell as sweet."
-William Shakespeare
The thousands of credit unions that have changed their names in recent years tout their new names as signs of progress and growth. What many don't realize is that a name change often sends a different, mistaken message to members-the credit union has been sold.
Moreover, reports one person who has been involved in research related to name changes, there is fallout from name changes on more than just members-employees and sponsor companies also frequently feel anxiety related to name changes.
Neil Goldman, president of credit union ...