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Article: ANALYSIS: US Diplomacy Efforts - Can the private sector lead public diplomacy efforts?
- Article from:
- PR Week (US)
- Article date:
- November 3, 2003
CopyrightCOPYRIGHT 2003 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As marketing and PR pros enter into public diplomacy in earnest, Douglas Quenqua surveys their prospects of significantly altering the US' maligned global image
America's public diplomacy experts have been ringing this bell for years. They've said over and over again that US attempts to improve its image in the rest of the world will go nowhere until corporate America makes it a priority. It's a chorus that's only grown louder since September 11, 2001, and has been repeated in every report, white paper, and speech made by diplomatic experts in the last two years.
Last week, the news suggested that someone has decided to take them seriously.
Or ...