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Article: Networks Revise Rerun Strategies; Big 4 Must Find New Ways to Create Value Since Reruns Not as Profitable.(TV Currents)(Industry Overview)
- Article from:
- TelevisionWeek
- Article date:
- October 27, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Leslie Ryan
Once upon a time there were three broadcast networks that rolled out a new schedule every fall filled with original episodes of scripted TV shows. The dramas and sitcoms were expensive, but no worries, the networks would recoup the hefty price tags by airing reruns in the summer.
Viewers would tune in and watch the reruns. Advertisers would pay good money to reach those viewers. And the broadcast networks would live happily--and profitably--ever after.
Today, that scenario is exactly what it sounds like--a fairy tale.
The big bad wolf, in the form of cable and the Internet, which lure viewers away, has been knocking ...