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Article: Eyes glaze over with Krispy Kreme coverage.(Donut Overdose)
- Article from:
- American Journalism Review
- Article date:
- October 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 University of Maryland. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Krispy Kreme boasts more than 310 stores across 41 states.
Additionally, the company peddles its doughy wares at "thousands" of supermarkets and convenience stores.
Krispy Kreme could fill "nearly five" Olympic-size swimming pools each year with the chocolate it uses and--and!--so many sprinkles top the donuts, they equal the weight of 184 elephants.
Finally, drumroll please, every week, Krispy Kreme makes enough donuts to form a sugary trail from New York to Los Angeles.
All those grandiose facts come from Krispy Kreme's own press material, facts clearly intended to portray a donut so oft-eaten and a company so well-known that anyone ...