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Article: Shampoo and conditioner bottles promote hair-raising sales: packaging must help hair-care products stand out on the shelf--and in the shower.(Hair Care Packaging)
- Article from:
- Food & Drug Packaging
- Article date:
- October 1, 2003
- Author:
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Copyright informationCOPYRIGHT 2003 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hair care products really need to stand out on the shelf.
And some of them are literally turning themselves upside-down to do so.
Tottles are just one of the ways that hair care products are attempting to distinguish themselves through packaging. Odd shapes and sizes, unique closures and colors, and other brand-identity strategies abound on the shelves of drugstores, mass marketers and salons.
Shelf presence is a need shared by many consumer products, of course. But hair care products have certain unique packaging requirements. As with fragrances and cosmetics, the packaging for hair care products needs to evoke beauty, style, femininity (or ...