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CART hopes to get on a roll with Motorock.(Pace Lap)(Championship Auto Racing Teams)

ON THE FACE OF IT, MOTOROCK seems like the silliest idea since Vince McMahon's XFL. According to its trademark registration, the newly formed company is dedicated to "organizing and conducting music festivals and concerts ... entertainment events, and contests in the nature of competitions, races, and exhibitions in the field of motor sports." It also is the new owner of the Trans-Am series and one of four investors that makes up the Open Wheel Racing Series LLC, the group that has purchased CART. As a result, CART--which faced liquidation and ruin--will stay alive but essentially will become Motorock, and its races will serve as the centerpiece of weekend-long entertainment ...

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