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The end of tobacco road: NASCAR will end the 31-year Winston era and opt for a breath of fresh air with Nextel.
- Article from:
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Auto Racing Digest
- Article date:
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December 1, 2003
- Author:
- Woody, Larry
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Copyright informationCOPYRIGHT 2003 Century Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IN 1969, JUNIOR JOHNSON WAS searching for a sponsor for his race team when he approached officials of the RJ Reynolds Tobacco Company and asked if they might be interested in getting involved in stock car racing. And the rest, as they say, is history--NASCAR history.
With tobacco advertising having been banned from television, RJR was eager to find a new way to create exposure for its product. After Johnson peaked its interest, RJR decided that racing was just the outlet it was looking for. But RJR wanted something bigger than a single-team sponsorship. It wanted to be a major player in the sport itself.
The tobacco giant plunged into NASCAR with unprecedented corporate ...
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NASCAR extends its reach ; Televised races bring sport across oceans
Concord Monitor;
June 27, 2008 ;
DAVE DONOFRIO;
787 words
......popular spectator sport, NASCAR now has its sights...broader fan base. NASCAR officials want to ingrain the sport's stars internationally...overseas events, too, but NASCAR believed any boon...brief. And while the sport may make a few fans...
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ROAD TRIP NASCAR is on track to make everyone in America an auto racing...
Chicago Sun-Times;
March 11, 2004 ;
Brad Dennison;
787 words
......year in 1948, the sport has been rooted in...past five years, NASCAR has been working...the authenticity of NASCAR. We wanted to really...representation of the sport. Naturally, that...time, this is a real sport." New leader, new...third-generation head of NASCAR -- the France ...
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 "The News & Record (Piedmont Triad, NC)")
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NASCAR FAN LAMENTS DEHUMANIZING CHANGE IN HER FAVORITE SPORT.(SPORTS)
The News & Record (Piedmont Triad, NC);
September 30, 1996 ;
525 words
......destruction of the sport that is occurring...and popularity that NASCAR has recently become...to monopolize the sport. It seems as though...to Bruton, all of NASCAR's tracks would be...once my favorite sport regains its appeal. I fear that NASCAR is on a long roll...currently ...
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Bringing Racing Into Prime Time; How signing NASCAR's first nationwide TV...
Newsweek;
June 11, 2007 ;
France, Brian;
673 words
......to grow up in the sport. My grandfather William...France organized NASCAR in 1948, and my father...lineup changed the sport. We instantly reached a broader audience. NASCAR went from a haphazard...stronger than ever and NASCAR continues to be the...most-popular regular-season sport ...
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NASCAR'S IMAGE TAKING A BEATING; MARKETING EXPERTS SAY RECENT SCANDALS AND...
The News & Record (Piedmont Triad, NC);
July 15, 2001 ;
Long, Dustin;
760 words
......many people say the sport is strong enough...experts add that NASCAR should not ignore...very dangerous if NASCAR's image becomes stained...difficult for the sport. NASCAR's report on the Earnhardt...happen before the sport suffers at the gate, though. The scrutiny NASCAR has ...
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EVOLUTION DRIVEN BY ENTERTAINMENT< SOME FANS AND DRIVERS ARE AFRAID...
The News & Record (Piedmont Triad, NC);
February 10, 2004 ;
Long, Dustin;
787 words
......champion driver. He was a sport's ambassador. Today, NASCAR's only living seven-time...price of success. Once a sport, NASCAR is now an entertainment...later, France became the sport's boss. When France explained why NASCAR was changing its points...
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ZOOMING INTO PROMINENCE MILLIONS OF NASCAR FANS ARE PROVING THE SPORT HAS...
The Boston Globe;
September 17, 2004 ;
Peter May, Globe Staff;
787 words
......guy." There are, NASCAR estimates, some 75...who follow their sport as religiously, fervently...been supplanted by NASCAR dads in the political...jour. "When your sport becomes part of a...Branham said. "NASCAR dads are everywhere...do think it's one sport that people ...
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 "Daily News (Los Angeles, CA)")
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ROAD WARRIORS NASCAR'S POPULAR DRIVERS, BREAKNEAK ACTION ELEVATE SPORT IN...
Daily News (Los Angeles, CA);
March 7, 2004 ;
787 words
......43rd Daytona 500, ``NASCAR 3D: The IMAX Experience...followers of the sport. Every race of every...spiraling popularity of NASCAR, Wincer's 45-minute...audience. Stick the word NASCAR in a title - or on...second-most-popular televised sport (behind the NFL...is practically all ...
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NASCAR's Lap of Luxury; Amid Financial Growth, Some Worry the Sport Is...
The Washington Post;
July 5, 2003 ;
Liz Clarke;
787 words
......their TV ratings dip, NASCAR's ratings have overtaken every major league sport except the NFL. And...money came into the sport. NASCAR's annual Fourth of...dissonant chords. To NASCAR officials, it's evidence of the sport's growing clout. To...
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NASCAR nation; Stock-car racing has zoomed out of the back of the pack. TV...
Sunday News Lancaster, PA;
February 17, 2002 ;
Gil Smart;
787 words
......the fastest-growing sport in the country. NASCAR decals adorn windows...Lancaster, also got into NASCAR because of her husband...and she work in the sport -- he's on the crew...Gordon, one of the sport's most recognizable...about once a week. NASCAR, she admits, used to be seen as ...
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THE FASTEST SPORT ON EARTH--FAST-MOVING AND FAST-GROWING, NASCAR USES ITS...
Daily News Record;
January 25, 1999 ;
Dodd, Annmarie;
787 words
......the U.S. Last year, NASCAR attracted 11 million...auto racing is a sport where when the athlete...caught everyone. NASCAR executives think...for leisure or sport, everyone can relate...I've grown up in the sport, said Adam Petty...who will make his NASCAR debut next month...
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It's not your father's NASCAR: Bending the rules -- OK, cheating -- was a...
Chicago Sun-Times;
February 18, 2007 ;
Greg Couch;
787 words
......it comes at all. NASCAR says it's trying to clean up its sport, but what's really happening is this: NASCAR is trying to clean...When I say that NASCAR is a dirty-fingernailed Southern sport, I mean that in the...the officials of a sport change the game...not. It's just that ...
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NASCAR rides into the big time Television contract reflects sport's huge...
The Milwaukee Journal Sentinel;
November 14, 1999 ;
MIKE HARRIS;
787 words
......operating officer of NASCAR, said the historic...made possible by the sport's longevity and continuity...first 18 weeks of the NASCAR season, while NBC...Daytona 500, the sport's premier event...spectacular growth of NASCAR. "What we have in...we're taking our sport from rural ...
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NASCAR Program Gives Minority Interns Green Flag; Diversity Initiative...
The Washington Post;
August 9, 2007 ;
Lindsay Minnema - Washington Post Staff Writer;
780 words
......Depot." The loyalty of NASCAR fans to the sport's sponsors as well as...said diversifying the sport has been a key goal at NASCAR for about eight years...more of the programs NASCAR has to diversify its sport. "NASCAR has put a lot of effort...
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