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Article: Milliken gains design show license.(Milliken Carpet and Rugs partners with Discovery Network for "Trading Spaces" license)(Brief Article)
- Article from:
- Home Textiles Today
- Article date:
- September 15, 2003
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LA GRANGE, GA -- Milliken Carpet and Rugs recently partnered with cable television's Discovery Network to produce a line of carpet panels, broadloom and outdoor mats under the license of the company's "Trading Spaces" program, which is aired daily on The Learning Channel
This partnership comes one year after Discovery embarked on an effort to brand the show as a licensed property and began actively looking for partners to create a broad spectrum of home textiles, accessories and do-it-yourself products under the Trading Spaces brand.
This soft surfaces line is set to launch at the beginning of the fourth quarter.
Two of Milliken's trademarked ...