Article: Syratech Corporation Names Badger Kry & Partners to Create Advertising Campaign for the New Vera Wang Silver and Gifts Collection.

Business Editors

BOSTON--(BUSINESS WIRE)--Nov. 4, 2003

Syratech Corporation names Badger Kry & Partners as their advertising agency for the Vera Wang Silver & Gifts Collection. Last spring, Syratech Corporation announced an exclusive licensing agreement with Vera Wang to manufacture, market and distribute sterling silver, silver-plated and stainless steel flatware as well as gifts and home decor. Products under the agreement will be available Spring 2004.

Currently, Badger Kry & Partners is the advertising agency of record for Vera Wang and all Vera Wang licensee agreements. The exciting print campaign will be unveiled in the spring, but a ...

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