Article: CAN A SPECIALTY SUPERMARKET BREAK INTO THE HAMPTON ROADS FOOD CHAIN? PROBABLY NOT YET, ANALYSTS SAY.(BUSINESS)

Byline: Carolyn Shapiro THE VIRGINIAN-PILOT

The entrance to The Fresh Market bursts with pink roses, yellow snapdragons and orange lilies.

Behind a wooden counter, a florist assembles these and other blooms into lush bouquets. A few steps away, the aroma of roasted coffee beans wafts from open bins. Around the corner, a butcher - yes, a full-service butcher - hand-cuts the beef piled inside his glass case.

Perhaps it's the softer lighting, the open-air European flair or the elegant bottles of imported vinegar. For whatever reason, The Fresh Market in Hilltop North plaza in Virginia Beach stands out in Hampton Roads as a different kind of grocery ...

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