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Article: Baseball caps top summer sales. (men's clothing accessories)
- Article from:
- Daily News Record
- Article date:
- July 12, 1991
- Author:
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BASEBALL CAPS TOP SUMMER SALES
NEW YORK -- Young men's wear retailers agree that during the dog days of summer excitement sells -- and this season's excitement was topped off by baseball caps.
This spring, during a season that should really have been billed Summer 1, "seasonless neckwear" sold while novelty boxer shorts, which have been in an upswing for several seasons, experienced some very mixed reactions.
But as the temperatures climbed up to the 90-degree mark, business in baseball caps sizzled.
Here's how Northeast specialty stores and chains capsulized the season in accessories: