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Article: Scoring a Touchdown for Responsibility; Miller Brewing Company Working With Professional Football Teams to Put Designated Driver Programs Into Place.
- Article from:
- PR Newswire
- Article date:
- November 7, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MILWAUKEE, Nov. 7 /PRNewswire/ -- Football season means good times to celebrate with friends over a cold beer. It's also a time to make sure there is a designated driver for a safe ride home.
Miller Brewing Company is working with a number of professional football teams to implement in-stadium designated driver programs to help fans enjoy the game more responsibly. The beer company and its distributor partners have already helped the Chicago Bears, Carolina Panthers and Green Bay Packers make the fan experience more enjoyable through support for designated driver programs and by providing server training for concessionaires. For example, TIPS(R) (Training For ...