|
|
Article: Boone/Oakley Reports That It is the First Advertising Agency to Auction a Super Bowl Commercial On eBay.
- Article from:
- Business Wire
- Article date:
- November 7, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Feature Editors/Business Editors
CHARLOTTE, N.C.--(BUSINESS WIRE)--Nov. 7, 2003
BOONE/OAKLEY claims to be the first advertising agency to market a complete creative package online at eBay. (Others have listed their names there and offered to quote a price for submitted client proposals.)
The highest bidder (there is no minimum) will receive from Boone/Oakley all the ad agency creative services necessary to create a Super Bowl television commercial. Specifically: two weeks' TV commercial concepting on the bidder's account, leading to 3 TV concepts from which the bidder may choose; and all necessary production supervision. (Production costs, ...