Article: Wisconsin cheese: American consumers are flocking to the supermarket cheese case as more specialty and artisan varieties are becoming readily available. David Leonhardi, director, company marketing services, for the Wisconsin Milk Marketing Board, discusses how retailers can take advantage of this growing trend.(Dairy)

What are the trends within the cheese category?

David Leonhardi: The biggest trend today is toward bigger, bolder flavors--aged cheeses and uniquely flavored cheeses, in particular. We're also seeing much greater interest in American-made specialty and artisan cheeses and many of our cheesemakers in Wisconsin are heading in this direction. This is a major shift in this country, as long-held perceptions have been that truly wonderful artisan cheese must be imported. American consumers are discovering the wide variety of high-quality cheeses made right here. Retailers that showcase these cheeses and promote them are generating strong sales. And, of course, ...

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