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Article: Make your open house work for you.
- Article from:
- Outdoor Power Equipment
- Article date:
- October 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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So you've decided it's about time to hold your first open house. Or perhaps you weren't happy with the results of your last open house and are seeking ways to help kick it up a notch. During the past 15 years, I've had the honor and privilege of working at many open houses across the country, helping dealers close sales through financing.
What I have learned at these open houses perhaps can help you in making your open house a greater success and moving your company to that next level. Open houses are an excellent way to get your message across to your customer base.
For starters, there are two distinctly different markets when it comes to open houses: ...