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It's all in the name: failure-induced learning by multiunit chains.
- Article from:
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Administrative Science Quarterly
- Article date:
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March 1, 2003
- Author:
- Chuang, You-Ta; Baum, Joel A.C.
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Copyright informationCOPYRIGHT 2003 Cornell University, Johnson Graduate School. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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We examine factors leading multiunit chains to adopt a common naming strategy, that is, naming components in a manner that identifies them with each other and the overall chain, rather than a local naming strategy that identifies a chain's components with their locations but not each other. Because chains' naming strategies have been shown to be critical to their success, we examine the effects of component failures on naming strategies. We advance organizational and interorganizational learning processes to explain chains' adoption of local naming strategies, which stress local adaptation, or common naming strategies, which emphasize standardization. In contrast to past research ...
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