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The Triumph of Ethernet: Technological Communities and the Battle for the LAN Standard.(Book Review)
- Article from:
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Administrative Science Quarterly
- Article date:
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March 1, 2003
- Author:
- Poppo, Laura
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Copyright informationCOPYRIGHT 2003 Cornell University, Johnson Graduate School. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Urs von Burg. Stanford, CA: Stanford University Press, 2001. 300 pp. $55.00, cloth; $24.95, paper.
Von Burg presents a refreshing focus on innovation in his historical account of the emergence and development of LAN technologies and the eventual dominance of the Ethernet technology. Rather than examine exclusively the internal capabilities and processes of innovators, he focuses more on the structure of "technological communities." That is, he argues that the structure and relationship between the external network of suppliers and the innovating firm is critical to understanding which technology and firm wins the race for determining the industrywide technological ...