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Article: LOTTA LUV'S LATEST LOVE: SNAPPLE.(to introduce lip balms and glosses bearing Snapple name)
- Article from:
- WWD
- Article date:
- November 7, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Lotta Luv hopes the Snapple logo will ad pop to sales of lip glosses.
Snapple is the latest in Lotta Luv's stable of 30 candy, snack and beverage licenses. Lotta Luv also produces cosmetics and bath products resembling the likes of Cinnabon, Hostess Twinkies, Pez, Junior Mints and other well-known treats.
The lip balms and glosses bearing the Snapple name are the first from a new division of Snapple, owned by the third-largest beverage company, Britain's Cadbury Schweppes. "Lip balms are a perfect extension of the Snapple name because of the flavors," said Louis Goldstein, director of licensing and entertainment marketing for Snapple. ...