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Article: Emma's Diary bolsters pack with new book.(news)(Brief Article)

Article from:
Precision Marketing
Article date:
October 10, 2003
Copyright

Lifecycle Marketing, the company behind the UK's leading pregnancy guide, Emma's Diary, is aiming to boost response from expectant and new mothers with the launch of a new mail order catalogue.

The catalogue, Kiddies Collection, is published by Response Direct Publishing (RDP), and will be a standalone book, to be inserted in 800,000 copies of the Diary.

Kiddies Collection will also feature responsive ads for free catalogues and brochures from leading mail order companies providing baby wear, clothing, toys, gifts, financial, holiday and travel products.

Lifecycle ...

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