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Article: Marriott International Launches Hotel-Room-Rate Guarantee Program.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- November 12, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Jerry W. Jackson, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Nov. 12--Trying to beat the Internet at its own game of discount pricing, a major hotel operator said Tuesday it is launching a room-rate guarantee.
Marriott International said the new program will ensure that consumers who book at one of its hotels, including Marriott, Fairfield Inn and other brands, can get the best rate whether the consumer found it online, at the hotel, through a travel agent or other source.
Marriott executives said it's the most comprehensive best-rate guarantee on the market, going beyond the typical lowest Web-rate guarantees.
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