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Article: It adds up: eighty-six winners at ABA Marketing Network Ad Awards contest.(Marketing Edge)
- Article from:
- ABA Bank Marketing
- Article date:
- October 1, 2003
CopyrightCOPYRIGHT 2003 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Judges presented a total of 86 awards during this year's ABA Marketing Network Ad Awards. The prizes were given during the ABA Marketing Conference in Chicago, Sept 14-16. Twenty-seven Best of the Best awards and 58 Certificates of excellence were handed out.
Overall, this was a good year for the ad awards. Bankers and ad agencies showed an unusual high level of interest in the competition, as evidenced by the record number of more than 500 entries.
Entries were submitted either by advertising agencies or by the financial institutions themselves. Competition categories include ads (print, radio, TV, outdoor and point of sale); brochures, direct mail, ...