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Article: Thai Mobile Set Sights to Double Its Customer Base.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- November 13, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Vivat Prateepchaikul, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Nov. 13--Thai Mobile, the joint-venture mobile phone service of TOT Corporation and CAT Telecom, will begin an aggressive marketing campaign this month to double its subscriber base to 300,000 by the end of this year.
The company has given the ad agency Leo Burnett a budget of 40 million baht for marketing over the next six months.
It also has modified its "quotation mark" logo, created to encourage more conversations, to make it look more fashionable. With bigger quotation marks and the three colours of the national flag, the logo declares the company the ...