Article: Pay-as-you-go Tesco phones.(News)(Brief Article)

Tesco launched its pay-as-you-go mobile phone service at 73 Extra stores this week and will roll it out to 550 stores from October. Contract phones will be launched in 2004.

A 50-50 Tesco Mobile/02 partnership, the service offers calls at a rate of 20p a minute, said Tesco Mobile CEO Andy Dewhurst.

Handsets cost from 69.99 [pounds sterling], but a launch promotion will give customers 25 [pounds sterling] off if they spend 25 [pounds sterling] in store,

Dewhurst said incentives to get customers to top up their phones ...

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