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Article: Pay-as-you-go Tesco phones.(News)(Brief Article)
- Article from:
- Grocer
- Article date:
- September 27, 2003
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Copyright informationCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tesco launched its pay-as-you-go mobile phone service at 73 Extra stores this week and will roll it out to 550 stores from October. Contract phones will be launched in 2004.
A 50-50 Tesco Mobile/02 partnership, the service offers calls at a rate of 20p a minute, said Tesco Mobile CEO Andy Dewhurst.
Handsets cost from 69.99 [pounds sterling], but a launch promotion will give customers 25 [pounds sterling] off if they spend 25 [pounds sterling] in store,
Dewhurst said incentives to get customers to top up their phones ...
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