Article: Serving up success: fine-tuning a food service program to meet today's market demands could help your institution earn its just desserts.(Food Services)

Remember the ad slogan, "Orange Juice: It's not just for breakfast anymore" from a few years back? Well, on college and university campuses today, food is not just for breakfast anymore. Or lunch and dinner, for that matter. Today a well-run campus food service can not only satisfy a broad range of appetites, but it can also be a key element of a recruiting effort and can help generate institutional revenue via lucrative partnerships and side ventures. But let's not put a la carte before the horse; Like a good meal, the recipe for a winning food service program starts with the right ingredients.

GUESS WHO'S COMING TO DINNER

If a university plans to cater ...

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