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Article: Serving up success: fine-tuning a food service program to meet today's market demands could help your institution earn its just desserts.(Food Services)
- Article from:
- University Business
- Article date:
- November 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Professional Media Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Remember the ad slogan, "Orange Juice: It's not just for breakfast anymore" from a few years back? Well, on college and university campuses today, food is not just for breakfast anymore. Or lunch and dinner, for that matter. Today a well-run campus food service can not only satisfy a broad range of appetites, but it can also be a key element of a recruiting effort and can help generate institutional revenue via lucrative partnerships and side ventures. But let's not put a la carte before the horse; Like a good meal, the recipe for a winning food service program starts with the right ingredients.
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