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Article: Gruner + Jahr USA Retains Independent Auditor; Company Ensures Highest Standards for Tracking and Reporting Circulation.
- Article from:
- PR Newswire
- Article date:
- November 13, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Nov. 13 /PRNewswire/ -- Gruner + Jahr USA announced today that the Company has hired Gregory Zorthian, an independent consultant, to review circulation strategies and methodology for G+J.
"We believe this is an important step to ensure that we adapt best practices in all areas of subscription and newsstand sales, and that we adhere to the highest standards for tracking and reporting circulation," states Daniel B. Brewster Jr., President and CEO of G+J USA. "Furthermore, as the subscription and newsstand environment continues to change, it is equally important for us to develop new methodologies for identifying qualified subscribers and newsstand ...
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