Article: Macromedia Introduces Macromedia Flex Product Strategy; New Server and Presentation Tier Framework for Rich Internet Applications Enters Beta Phase, Planned for 2004 Release.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 17, 2003

Macromedia (Nasdaq:MACR) today unveiled Macromedia(R) Flex(TM), a presentation server and application framework that enables enterprise developers to deliver rich Internet applications using existing tools, design patterns, and infrastructure. Flex expands the Macromedia MX product family to address the requirements of enterprise IT departments seeking to deliver end user experiences that combine the responsiveness and richness of desktop software with the broad reach of the web. Previously code named "Royale," Flex offers a standards-based, declarative programming ...

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