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Article: Frozen pizzas in Germany going gourmet as producers target older market segment: from unbaked versions for people who fancy "slow food," to fast food microwave versions, the industry is trying to touch every base. Two players continue to dominate the market.(Category Still Rising)
- Article from:
- Quick Frozen Foods International
- Article date:
- October 1, 2003
- Author:
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Copyright informationCOPYRIGHT 2003 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Germany's demand for frozen pizza continues to defy the otherwise drab picture in the grocery business. Gourmet pizzas have been introduced with the aim of luring the over 40 generation to a market in which it has been trader represented.
And that is only the beginning of the innovation that characterizes the market. Pizzas are being offered unbaked, for those purists who cherish the "slow food" tradition, and microwaveable for folks who are in a hurry. They are being influenced by developments in the snack boom and by the organic trend. Producers are roaming the world for new ideas in toppings, and a "non-pizza" from neighboring France is riding the pizza wave ...
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