|
|
Article: Olympus Named Title Sponsor of New York Fashion Week; Leading Camera Brand Makes Design Statement with Sponsorship of Bi-Annual Event.
- Article from:
- Business Wire
- Article date:
- November 18, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business Editors/High-Tech Writers
NEW YORK--(BUSINESS WIRE)--Nov. 18, 2003
7th on Sixth, Inc. announced today that it has entered into a multi-year sponsorship agreement with Olympus, a leading camera brand, under which Olympus will be the title sponsor of New York's bi-annual fashion week in Bryant Park. Beginning with the Fall 2004 Collections, scheduled for February 6-13, 2004, the New York shows will be known as Olympus Fashion Week.
"Having Olympus on board in this role is a total win-win for the entire fashion industry," said Fern Mallis, Executive Director of 7th on Sixth. "As fashion week and the shows are about communicating the ...