Article: Word goes out to the people from down on the farm.(Business)(With the idea that fresh is best, a Lane County produce directory serves as local farmers' marketing arm)

Byline: Joe Harwood The Register-Guard

Searching for some locally grown, late season tomatoes? What about just-picked peppers or broccoli? Perhaps some apples for cider?

Look no farther than the Lane County Food Directory, a 23-page compendium listing area growers, the crops they grow and how to find them. The directory also includes stores and restaurants that sell and serve locally produced fruits, vegetables and meats.

The goal behind the directory is to raise awareness among consumers about the importance of supporting local agriculture, whether by frequenting farm stands, U-pick operations and farmers' markets or by patronizing grocery ...

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