Article: Boundaries all a blur: it can't be long before a leading retailer takes a major stake in the foodservice market. Sian Harrington explains why it makes sense.

By 2010 retail food stores and foodservice operators will be one and the same.The era of women as shopping and cooking mules is over."

While some may disagree with the timescale stated by David Hughes, professor of agribusiness and food marketing at Imperial College London, few doubt the boundaries between food retail and foodservice are blurring.

Much of the activity to date has been from foodservice brands developing products for retail, such as Pizza Express, Nando's or YO! Sushi and, most recently by Planet Hollywood, which has launched a range of its products in Sainsbury. In addition retailers have installed rotisseries, sandwich or meals-to go ...

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