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Article: Music trend: Video games thrill the radio star; In an effort to grab young ears, music industry uses games to launch bands.(FEATURES)(ARTS)
- Article from:
- The Christian Science Monitor
- Article date:
- November 21, 2003
CopyrightCOPYRIGHT 2003 The Christian Science Publishing Society. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kim Campbell Staff writer of The Christian Science Monitor
Perfect marriages in the music world usually involve attractive country-and-western singers or MTV-groomed pop stars. But one of the best unions in the business right now isn't likely to attract the paparazzi - unless they have PlayStation.
Video games are proving to be a good partner for a struggling industry eager to find new ways to appeal to young people who would rather pirate music off the Internet than pay for it.
Million-selling games are boosting sales, launching musical careers, and persuading skittish record executives that not all technology is bad for business.
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