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UPDATING THE INDIES.(The overhaul of Hard Candy and Urban Decay is continuing.)
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WWD
- Article date:
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November 21, 2003
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Copyright informationCOPYRIGHT 2003 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The overhaul of Hard Candy and Urban Decay is continuing.
Nearly a year after LVMH Moet Hennessy Louis Vuitton sold the brands to the Falic Group, a Florida-based firm known for its strength in travel retail channels -- Wende Zomnir, the founder of Urban Decay, who is now creative director for both brands, is ready to kick off the next phase of the freshening process: redoing the packaging for Hard Candy, as well as adding a brush line for Urban Decay and discontinuing lipstick and a number of other stockkeeping units for Hard Candy.
Despite being two of the most talked about indie brands of the Nineties, Hard Candy and Urban Decay seemed to lose steam ...
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