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Article: A sparkling rebound? With sales of Champagne and sparkling wine on the upswing, retailers and marketers are cautiously optimistic despite some economic uncertainty.
- Article from:
- Beverage Dynamics
- Article date:
- November 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The recent problems for the Champagne and sparkling wine business began in the lead-up to the Dec. 31, 1999, worldwide celebration that everyone knew would occur. And the planning was supposedly so good. Every able-bodied citizen in every major cosmopolitan city in the world would participate in parties on Dec. 31, 1999, so went the theory. And every person would have at least one glass of sparkling wine of some sort, and that would stretch the amount of bubbly of all kinds so thin that we'd run out.
Wineries made more wine than they normally would have, and retailers, restaurants, hotels, and cruise ships ordered more than they normally would have.
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