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Article: How character gets into coffee. (MFM, Spain).(On The Continent)(Company Profile)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- September 20, 2003
- Author:
CopyrightCOPYRIGHT 2003 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Coffee business has its fund of zealots. Meaning people driven by a goal in coffee--to improve upon or create a new consumer product or packaging concept, to design a new turn of the screw in brewing or grinding technology, to bring people the very best beans, factory equipment or even the very best coffee cup that they find possible in their means to make.
In other words, coffee is one of those products with which people become obsessed and that is ever attracting invention. Of course, coffee is many things to different people. On the negative side, to millions, it is the dreary daily drink in the march of identical dreary days. As for coffee as a business, It ...