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Article: Beck's Octoberfest gets big push this season.(Weekly Specialty Beer Report)(Brief Article)
- Article from:
- Modern Brewery Age
- Article date:
- October 20, 2003
CopyrightCOPYRIGHT 2003 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Beck's North America is working to recruit new consumers this fall by inviting them to take the Beck's "OktoberTest" and "graduate to a better beer." The company says the new on- and off-premise campaign offers a "new unique twist on the traditional Oktoberfest promotion."
"We want to leverage Beck's authentic German heritage during the Oktoberfest season and graduate more beer drinkers up to our flagship Beck's brand for the long-term," said Mike Harrington, executive vice president of marketing for Beck's North America. "our Oktoberfest promotion is a turn and entertaining ...
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Article: Beck's North America appoints two VPs.(Brief ...
Modern Brewery Age;
September 3, 2001 ;
700+ words
...Beck's North America of Stamford, CT, has named two ... Lennon, president and CEO for Beck's North America. Graney joined Beck's from ... to strengthen the position of Beck's North America in the U.S. marketplace and ...
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