Article: Super naturals Part II: new actives from novel sources continue to address market pull. Article II of a two-part series.

We live in a time of great change in the industry. Consumers are Internet-savvy, educated shoppers, and market pull is a powerful force. They are in need of personal care products that really work, and the era of natural and botanically-derived cosmeceuticals is generating novel materials that really do reduce wrinkles, help the skin resist the trauma of environmental attack and improve its appearance and health. Some of the materials derived from unusual sources have new applications, work by unusual mechanisms or use the latest testing methods and are on the leading edge of the wave of the future. Many of these opportunities are presented by several interesting natural ...

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