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Article: Dispelling 'veal misconceptions'.(Meat--Bacon--Poultry--Fish)(Brief Article)
- Article from:
- Grocer
- Article date:
- November 1, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UK meat buyers are to find themselves targeted by the Dutch in a bid to dispel misconceptions about the country's veal production.
The Dutch Meat Board is conducting a test project to raise awareness and provide information about the veal sector in the Netherlands.
Robert Smith, DMB managing director, said: "Dutch veal has an excellent reputation for quality, but it also suffers from being a highly emotive subject when it comes to welfare.
"Veal production is perceived as not being welfare-friendly and even people in the industry think nothing has changed in the last 20 years, but that couldn't be further from the truth."
He said the ...