|
|
Article: Market research plays prized role in competitive market.(market research update)
- Article from:
- Agri Marketing
- Article date:
- November 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Editor's Note: Agri Marketing recently spoke with five market research managers about the role market research plays in their companies and how they get the most from it. Offering insight are:
Chuck Benson, market intelligence manager, BASF Corp., Research Triangle Park, N.C.;
Kerry Hubbard, market research manager, Bayer CropScience Inc., Durham, N.C.;
Steve Mills, market analyst, market and customer research, John Deere Agricultural Marketing Center, Lenexa, Kan.;
Jack Mitenbuler, business services manager, Dow AgroSciences, Indianapolis; and
Steve Monson, senior marketing research manager, Pioneer Hi-Bred International ...