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Article: BMP loses 6m [pounds sterling] Barclaycard brief.(Agencies)(BMP DDB )(Brief Article)
- Article from:
- Marketing Week
- Article date:
- October 30, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Barclays has moved its 6.5m [pounds sterling] Barclaycard advertising account from BMP DDB to join the test of the bank's business at Battle Bogle Hegarty.
The move ends a 13-year association with BMP. The agency was responsible for the Rowan Atkinson ads of the early Nineties, which inspired the recent film Johnny English.
The decision follows hard on the heels of the recent uproar over comments made by Barclays chief executive Matt Barrett. He was unable to explain Barclaycard's "0 per cent offer" to MPs and was accused of "barefaced cynicism" alter saying credit cards were too expensive.
A spokesman for Barclays denies the change of agency ...