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Article: Home furnishings retailer Ikea is to launch a television, print and poster advertising campaign to support its furniture stores in the approach to Christmas.(News)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- November 6, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Home furnishings retailer Ikea is to launch a television, print and poster advertising campaign to support its furniture stores in the approach to Christmas. Called 'Unlimited Possibilities', the campaign features a couple in a room whose furnishing repeatedly changes in style. More than 3,000 individual Ikea products were used In order to provide an idea of the different options available at Ikea. The ad will feature the usual tagline, 'Live ...
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Article: Furniture Retailer IKEA Has High Hopes for New ...
Knight Ridder/Tribune Business News;
July 23, 2003 ;
700+ words
...By Joan Verdon, The Record, Hackensack, N.J. Knight Ridder/Tribune Business News Jul. 23--If we build it, the shoppers will come. That's the marketing mantra of the IKEA executives who picked Paramus as the site of their 17th store in the United States. They are so confident the store, which opens
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