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Article: Class act MBAs take on Bonny Doon Vineyards.
- Article from:
- Wines & Vines
- Article date:
- October 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Management, it seems, is where you find it. Randall Grahm, founder and president-for-life of Bonny Doon Vineyards (BDV) in California has a new business plan for the winery that was developed by 47 MBA candidates at the W.P. Carey School of Business, Arizona State University.
The plan is the final project for graduate students in the Strategic Management course, taught by Dr. Amy Hillman, associate professor of management. The Integrative Case Project (ICP) is an effort to put together the course work in the Executives Program into one real life case experience. The students spent their last trimester on the plan.
"It's an interaction of book smarts with ...
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Article: WINE OF THE WEEK Bonny Doon 2 ...
The Washington Post;
November 1, 2006 ;
697 words
... ... iconoclastic Randall Graham's Bonny Doon Vineyard was modeled ... ice wines are made, Bonny Doon moves its grapes from ... Has Its Rieslings and Big House Red (in honor of a nearby ... turned-winemaker, Bonny Doon is a member of the pioneering ...
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