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Article: FURLA UNFURLS MANHATTAN FLAGSHIP.
- Article from:
- WWD
- Article date:
- December 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Furla is embarking on a fresh creative direction and it's starting with its new store on Madison Avenue here.
The Italian accessories company has just opened a sleek and airy 2,500-square-foot flagship on Madison and East 57th Street, and for spring it will launch its revamped product offerings featuring more feminine touches, soft leathers and bright colors.
"The store is our flagship for the U.S. and is part of a strategy to expand our presence in America," Giovanna Furlanetto, Furla's president and chief executive officer, said in a phone interview while on her way to visit Furla stores in China. "We think we have huge potential in the ...