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Article: Delivery Key at Thailand Pizza Hut.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- December 4, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Dec. 4--The local operator of Pizza Hut restaurants is introducing a new marketing approach to its delivery service to attract and increase customers.
The company plans to increase its staff from 500 to 900, with a new delivery network, uniforms and trade zoning system to upgrade customer service, said Panithan Sethabutra, managing director of Yum Restaurants International (Thailand) Co.
Sixty million baht has been earmarked to promote the new service under the theme "Hot & Promised On-time Guarantee". Orders delivered late will be ...