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Article: LG expanding Majap presence in United States.(LG Electronics )(Interview)
- Article from:
- TWICE
- Article date:
- November 10, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEOUL, SOUTH KOREA -- American consumers are largely unfamiliar with LG Electronics (LGE), but thanks to a major push by the Digital Appliance Co., the manufacturer's major appliance division, that's all about to change.
The South Korean conglomerate is already a major, albeit unknown, presence in American households through its Zenith electronics franchise, Goldstar small appliances, CD-ROM and DVD-ROM drives, and myriad brown and white goods contract manufactured for better-known brands.
But having established a dominant role in the Asian market for its own LG-branded appliances, the company has set its sights on North America, where it sees a land of ...