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Article: Specialty coffee convention review. (Specialty Coffee Association of America Trade Show , Orlando, Florida)(includes related article on Guatemalan representation at the show)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- July 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Specialty Coffee Convention review
Coffee producers received a marketing lesson on the whys and hows to sell coffee to the specialty coffee industry at the recent Specialty Coffee Association of America Conference and Trade Show held in Orlando. Tim Castle, Castle and Co., and Mary Townsend, Klein Brothers International, provided the advice to producers who attended the session on "Needs and Directions of the Gourmet Coffee Market in the United States."
Tim Castle set the stage by citing research studies that demonstrate just how important the specialty coffee industry is to the coffee producers. He indicated that "the specialty coffee industry represents ...