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Article: Study Shows Parents Approve of Video Game Ratings; Entertainment Software Rating Board Reminds Parents to Check Game Ratings and Content Descriptors When Choosing Holiday Gifts.
- Article from:
- Business Wire
- Article date:
- December 5, 2003
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Entertainment Editors/Business Editors
NEW YORK--(BUSINESS WIRE)--Dec. 5, 2003
An independent study released today found that parents overwhelmingly approve of the ratings assigned to computer and video games. The study, conducted by Peter D. Hart Research Associates, was commissioned by the Entertainment Software Rating Board (ESRB).
"Parents find computer and video game ratings to be highly accurate," wrote Hart Research in a memorandum summarizing the results. "The tastes and values of ESRB raters consistently and reliably match those of American parents."
The study showed 400 randomly selected parents footage from popular computer ...