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Article: Using all the fund-raising tools: by giving its volunteers all the resources they needed to do the job, The Music Center of Los Angeles increased its campaign goal 15 percent to $17.6 million, despite the recession. (Arts & Culture) (Cover Story)
- Article from:
- Fund Raising Management
- Article date:
- August 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By giving its volunteers all the resources they needed to do the job,
The Music Center of Los Angeles increased its campaign goal
15 percent to $17.6 million, despite the recession.
Timing, as they say, is everything. In 1988, The Music Center of Los Angeles embarked on a yearlong scrutiny and analysis of The Music Center and our performing arts resident companies. Directed by a long range planning committee made up of the city's top business leaders, this thorough review looked at the ever increasing and changing needs of our surrounding community, OUT response to those needs (in 1990 alone, services increased at the rate of 20 percent) and the ...