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Article: The color field: colored gemstones of every hue and pearls of every persuasion continue to inspire jewelry designers and boost sales in the volume market.
- Article from:
- Jewelers Circular Keystone
- Article date:
- November 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Consumers in the volume jewelry market are still captivated by color. Perennial favorites like the Big Three, amethyst, and blue topaz compete for attention alongside other popular choices like opal, mother-of-pearl, and Mystic Topaz. The warm tones of citrine and garnet--so well suited to the demands of fall fashion--are turning those stones into big sellers, and on the mass-market level, shoppers are still partial to pink. Pink tourmaline, pink sapphires, and rhodolite garnet all camplement the pink clothing seen in the autumn and winter collections of such companies as Express, Banana Republic, and Gap.
Meanwhile, pearls remain a surefire consumer draw, as ...