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Article: The one-year countdown begins. (Olympics Pay-Per-View's year-long commitment to promote cable television industry)(Forum ) (column)
- Article from:
- Multichannel News
- Article date:
- July 29, 1991
- Author:
CopyrightCOPYRIGHT 1991 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The One-Year Countdown Begins
When the newly assembled Olympics Pay-Per-View hit the ground running last Labor Day, we knew we had many lessons to learn. One of the first was that on this assignment, every day is Labor Day. Like athletes in training on the road to Barcelona, we had to commit more than the usual amount of job zealotry to the complex logistics and daunting marketing challenges posed by the TripleCast.
Our approach throughout the first year of this effort has been to conduct an open and honest planning process where every idea, no matter its origin, could get a fair hearing.
Our focus in building the infrastructure has been simply ...