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Article: Icode: entering the mid-market.(Channels)
- Article from:
- Accounting Technology
- Article date:
- October 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This is the Year of the Partner at Icode.
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The Chantilly, Va.-based software company realized its direct model wasn't working--it needed local partners to represent its ERP solution for the SMB market.
"Without partners, we couldn't get to the next level--not to mention that the price point of the software requires us to be face-to-face with our customers," says Robert Skinner, vice president of worldwide sales.
The last year has been a time of change for Icode. Besides changing its distribution system, it renamed its product line, revamped its pricing, and reshaped its management with the hiring of Skinner, a ...